Brand Identity check (Verified/Unverified)

This check is carried out for each Brand by TCR after its registration. We locate and confirm the existence of the Company you submitted by checking against several databases and utilizing best practice third party verification vendors.

The Brand Identity Status is based on the accuracy* of the submitted information.

The following information must be verified for the brand to obtain a “Verified” status:

• EIN / Tax ID 
• Legal Company Name
• Legal Company Address

This check also returns the following:

- Whether the Brands is a Tax-exempt organization if the “non-profit” entity type is selected.
- Whether a Brand is part of the Russell 3000 list.

*Typos and outdated information can significantly affect this outcome

Vetting - Score (0/100)

The Vetting Score, which can be obtained through TCR or imported, refers to a deeper series of checks which include the “Reputation” in the messaging ecosystem of the Brand you submitted. Its result can determine whether a Brand is able to obtain better MNO terms.

Vetting might be required to gain access to Special Use cases, as requested by MNOs.

Carrier approved vetting partners:

• Aegis Mobile
• WMC Global

Vetting - Verification (Yes/No)

Verification is a binary check (yes/no) and does not score political campaigns. Its purpose is to validate that the sender is verified to be an actual politician or registered political candidate.

Carrier approved verification partner:

• Campaign Verify (Currently for FEC Political only but may expand based on further discussions with Carriers and ecosystem participants )

Overview - Improving terms for your Brand

Unverified Brands may gain access to messaging on 10DLC by the following (after having updated incorrect data) :

RESUBMISSION: The CSP can use our feedback loop to identify possible data inaccuracies and resubmit the Brand for Basic Verification.
Resubmitted Brands, when positively Verified, can have access to all standard Use Cases with the following classes:

- E F (AT&T) and LOW (T-Mobile) or, for for Russell 3000 Brands
- A B (AT&T) and TOP (T-Mobile).

Resubmission fee: $4.00

VETTING: 

The CSP can have the Brand Vetted through one of our external Vetting Partners. Vetted Brands can have access to all standard Use Cases and potentially achieve any of the available classes.

Verified Brands:

Verified Brands can improve their terms by one of the following actions:

VETTING: The CSP can have the Brand Vetted through one of our external Vetting Partners.
Vetted Brands can have access to all standard Use Cases and potentially achieve any of the available classes.